The Why, How & What
Let's start with "Why?"
We believe that meaningful fashion transcends the individual and unites hoomans for a cause. We exist to elevate humanity’s collective consciousness.
“The world we are experiencing today is the result of our collective consciousness, and if we want a new world, each of us must start taking responsibility for helping create it.” – Rosemary Fillmore Rhea.
We are on a mission.
We empower hoomans to actively stand for and contribute to causes we collectively believe in, through powerful designs on sustainable clothing.
“The world is a dangerous place not because of those who do evil but because of those who look on and do nothing.” – Albert Einstein.
We're (a different) kind.
We’re India’s 1st ever Causewear brand. We are a unique social enterprise that makes a real difference for multiple causes.
We design a collection for a cause and donate more than 30% of our profits to NGOs working for them.
What we really do.
We empower individuals to elevate the collective. We use fashion as a medium of communication to create awareness and raise funds for causes.
We sell our designs on plant-based, premium-quality clothing. All our designs are available on half sleeve t-shirts, full-sleeve t-shirts, crop tops and hoodies!